Digital Strategy & Online Strategy for Small Businesses

Connect People to Your Services & Products

So the computers at Google process about 3.5 billion search queries per day. Can your target market find you in all the noise? Because if they cannot, talk to us.

Impact Zone is a digital strategy company. We specialize exclusively in search engine optimization and digital stewardship for creative industry websites.

Most relevant to you, we lay the breadcrumbs that create a path between people and websites, and the products, services, information, and data on those sites.

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. ―Internet Live Stats

First of all, our job is to connect people to your business online, because your target clients, customers, and users want to find your services and products. As a result, we connect people offering thingamajigs to people searching for those very thingamajigs.

Next, your clients and customers need to find your services and products. Due to the sheer amount of data online, that can be a challenge. We want you to get found online so your business thrives.

Digital Strategy Gets Your Stuff Found

Therefore, our mission is to create digital connections between businesses, organizations, or institutions, and their clients, customers, or users.

Finally, focus your time on work and clients. Let us connect people to your products and services so your business can thrive. Contact us today.

Why Hire Impact Zone Consultancy?

Connect People to Your Business Online

Creative industry websites need search engine optimization to get found online more often. They need digital stewardship to ensure their data and information get found.

Your clients and customers find your products and services online when your website clearly states what you offer. Once on your site, users must be able to find these items easily.

We use white-hat search engine optimization best practices to get your business found online. These improvements offer higher rankings for your business on search engine result pages.

Your target demographic will visit your site when they find it. When your target demographic visits your site, it creates more clients and customers.

When you manage your digital assets effectively with digital stewardship, it provides legal and ethical peace of mind. It ensures you can connect users to the information they need.

Our services include data curation and digital preservation best practices, including expertise with the relevant ISO standards.

Why Hire Us for Digital Strategy Consulting?

We have two goals.

  1. To connect people, information, and businesses.
  2. To do great work.

This is what drives us to wake up and show up to work each day, cup of coffee in hand. (You can learn more about our values here.)

When you hire us, you gain peace of mind. We base our advice and implementation on decades of hands on experience and study.

We don’t just know what to do, we know why to do it. Our experience means we know the difference between what works only in theory versus what works in practice. We aren’t afraid to tell it like it is.

Contact us today to learn more.

Digital Strategy Consulting Definitions

So What Are SEO and Digital Stewardship?

First of all, do the fancy words we use when we talk about our digital strategy consulting confuse you? If so, do not worry. We provided some brief explanations below.

Search Engine Optimization (SEO)

Search Engine Optimization is the practice of increasing the number of visitors to an identified website. We make this happen by securing a ranking in the top three on the list of results returned by a search engine. Learn more

Digital Stewardship

Digital stewardship keeps your valuable research data, information, and other digital material available into the indefinite future because we apply curation and preservation policies and technologies. Learn more.

We have decades of experience solving digital strategy problems. We have worked at corporate, research, and academic institutions large and small, within the USA and world-wide.

What Is Digital Strategy Consulting?

Digital strategy is a subset of business strategy and the “parent” to an online strategy. We connect most wired devices, but not all digital strategy involves the online world.

We help businesses get found online and in databases. Sometimes that means we have to look at the big picture of where the digital and online strategies fit into the overall business model.

Digital Strategy
A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy.

A digital strategy is often characterized by the application of new technologies to existing business activity and/or a focus on the enablement of new digital capabilities to their business…. ―Wikipedia.

Finally, would you like to learn more about what our digital strategy consulting can do for you? Then contact us today to connect people to your products and services online.

SEO and Digital Stewardship Blog

Contact Us Today with Your Questions or Comments

Reach Out and Say Hello to Impact Zone

First of all, bounce your project ideas off of us when you say hello. Let us know your comments, questions, or concerns about the content on this website or our services. We would love to discuss your business pain points and offer solutions.

 

Next, once you send the form above, we will reply within 24 hours. Alternately, you may email, call or text, or contact us via Facebook or Instagram. Other social media are listed in the footer, below.

Thank you for stopping by. We appreciate your time. We look forward to meeting you.