Once we understand your business goals and branding, we move forward with a web design and development that conveys your voice and brand personality. We pay attention to the details. Your site will look beautiful, load fast, and the technical backend will be clean. We take care of the myriad little things that ensure your website meets search engine best practices so you can rank well from day one.
Website design and development process
Our website design and development process consists of the following steps.
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Identify goals
We work with you to understand your short- and long-term business goals, any previous pain points, and the overall purpose of the website.
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Review or create the visual elements
You may have your brand identity in place. If not, we can create your brand identity and style for you. Otherwise, we can work within the parameters of your existing brand to create a website consistent with your corporate identity. The output of this work includes style tiles, mood boards, and element collages.
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Define the website project scope
Now that we understand your goals for creating a new website, we set the boundaries of the project. We determine what pages and content you need to meet your business needs, define the timeline, and also determine what is out-of-scope.
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Create the sitemap and wireframes
We outline what content will be on the site on what pages, and how the features and content outlined in the scope will inter-relate.
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Create the content
Now that we understand the visual elements and website goals, during this phase we create the visual and text elements for each page. It is critical during this phase to set aside time to write, create, and make available the content we need to complete each page.
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Website testing and review
Once the site is complete, we enter beta testing. We run technical tests to ensure the site loads quickly and there are no broken links. Next, we review the website manually to ensure the text lines up and the content flow makes sense. We identify any user experience issues and repair them.
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Launch
When we are certain the site is technically sound, the content is in excellent shape, and the user experience is the best we can make it, we plan and execute your launch. This includes planning both the timing of the launch and how you will advertise the availability of your new site! We submit your website to search engines for indexing to ensure you will be found immediately.
Next, sit back and partake of your favorite beverage. You did it!
Website design and development pricing
We work with artisans who are ready to elevate their presence online and who want websites with visual and technical substance without all the flash. Your website will be modern and current but it will not look out-of-date a year from now.
Turnkey WordPress
from $2,000
Good for a blog, services, portfolio, sales, personal, gallery, and resume websites. We use the Genesis Framework plus a Child Theme customized to your branding and voice. Every final design looks unique.
Custom WordPress
from $3,000
This is similar to our Turnkey WordPress offering and applies to all types of websites. This offer is great for businesses who need specialized pages beyond what is available in the Genesis child themes.
eCommerce WordPress
from $5,000
This service uses either pre-existing templates or we custom build the website per your goals. We use the power of WordPress with WooCommerce to create a positive buying experience for your customers.
