We know you have a lot of questions regarding SEO services and maintenance, as well as the cost to your business. So, what kind of investment are you looking at with regards to search engine optimization? We dislike saying this phrase, but it depends. Your SEO services pricing packages are based on factors that include the size of your website, the depth of your problems, and the goals of your marketing campaign.
SEO Services Objectives
First of all, SEO services have three primary goals.
- Website owners want to increase organic website traffic and keyword rankings.
- Business owners have to create a new customer base.
- Marketers wish to increase brand awareness.
You want to engage an SEO consultant because the successful implementation and maintenance of these objectives brings increased sales and profits over time.
SEO Audit
The website and online audit includes all or portions of the following work, based on the needs and objectives of the client and their business. Our pricing is based on a standard set of tasks that are worked through and checked off. Prices range from $359 to $699.
- We review the competitiveness of the client’s industry, including internationally, nationally, and locally.
- Our consultant analyzes the competitiveness of the client’s desired targeted keywords.
- We provide suggestions on link building, including from what types of websites and industries they can be obtained, and how the client may grow links.
- Our consultant reviews the current ranking potential of the client’s site.
- We provide a backlink profile analysis.
- Our consultant makes recommendations for avoiding and fixing negative SEO issues such as keyword stuffing, duplicate content, URL canonicalization, hidden text, hidden links, sneaky redirects, and keyword cannibalization.
- We review a checklist of issues related to website usability, website credibility, website accessibility, user engagement, legal issues, and solutions for fixing the identified problems.
- Our consultant provides recommendations for content development. In particular, we identify the types of content and content categories that will attract more traffic and links, and therefore, will help in improving conversions (goals).
- We review the client’s site traffic data to understand how visitors find your website, where they come from and how they use it.
- Our consultant examines how your keywords and any advertising campaigns are performing.
The output of the audit is a digital and online strategy, plus a proposal for further work. The client is under no obligation to continue forward on an SEO implementation when an audit is purchased. Generally, clients do continue with an SEO implementation of some size, depending on their business needs and budget.
SEO Services Pricing Packages
You can save 10% when you sign a 12-month contract that includes the SEO audit, implementation, and our standard monthly maintenance. (Our standard monthly maintenance details are listed in the next section.)
Sole Proprietor
- 9-pages
- Initial Consultation (free)
- SEO Audit and Scope of Work
- Digital and Online Strategy
- Keyword Research
- Competitive Analysis
- On-page SEO implementation
- Technical SEO implementation
- Customer Support (emails, meetings, etc.)
Audit: $359
Implementation: $1574
TOTAL INVESTMENT: $1,933
If you wish to buy the Sole Proprietor with Monthly Standard Maintenance bundle then you will receive a 10% discount for bundling the three services (audit, implementation, and maintenance) together.
Audit: $359
Implementation: $1574
Standard Maintenance: $2,990
10% discount: (-$492.30)
TOTAL INVESTMENT: $4,430.70
The bundle allows for 12 payments of $369.23 a month.
Small Business
- 18-pages
- Initial Consultation (free)
- SEO Audit and Scope of Work
- Digital and Online Strategy
- Keyword Research
- Competitive Analysis
- On-page SEO implementation
- Technical SEO implementation
- Customer Support (emails, meetings, etc.)
Audit: $519
Implementation: $3149
TOTAL INVESTMENT: $3,668
If you wish to buy the Small Business with Monthly Standard Maintenance bundle then you will receive a 10% discount for bundling the three services (audit, implementation, and maintenance) together.
Audit: $519
Implementation: $3149
Standard Maintenance: $2,990
10% discount: (-$665.80)
TOTAL INVESTMENT: $5,992.20
The bundle allows for 12 payments of $499.35 a month.
Enterprise
- 27-pages
- Initial Consultation (free)
- SEO Audit and Scope of Work
- Digital and Online Strategy
- Keyword Research
- Competitive Analysis
- On-page SEO implementation
- Technical SEO implementation
- Customer Support (emails, meetings, etc.)
Audit: $699
Implementation: $4725
TOTAL INVESTMENT: $5,424
If you wish to buy the Enterprise with Monthly Standard Maintenance bundle then you will receive a 10% discount for bundling the three services (audit, implementation, and maintenance) together.
Audit: $699
Implementation: $4725
Standard Maintenance: $2,990
10% discount: (-$841.40)
TOTAL INVESTMENT: $7,572.60
The bundle allows for 12 payments of $631.05 a month.
Mini SEO Implementation
This package works best with brand new websites when you are not sure if you want an intensive (full) SEO implementation, as described above. We will work with you and/or your web designer/developer. There are three components to this package.
- At project kick-off, we review the client workbook and documentation; we review and/or set up Google Analytics; we review and/or set up Google Search Console; we provide a short current keyword ranking list (i.e., we do keyword research and provide a list of 5-10 keywords for seven website pages); and, we provide you with a list of suggested keyword opportunities .
- Before project launch: we perform an on-page SEO optimization (i.e., titles and meta descriptions, only) for up to seven pages, and we submit the sitemap.xml to Google Search Console.
- Email, phone calls, and other customer support activities are limited.
Your mini SEO Implementation investment is $550.
Some caveats: results are not guaranteed for the mini SEO implementation. You should see some improvement in your traffic, but we will not guarantee it. This mini SEO implementation does help a new site launch well without the cost of a full SEO implementation. We provide this service to agencies directly. In March 2018, we decided to offer it to our non-agency clients.
SEO Coaching and Teaching
One-on-one or group coaching, teaching, or advising on SEO, either on-demand ($125/hr) or as a package of 5 hours ($562.50, with a 10% discount for bundling).
We offer SEO coaching or training through phone or Skype, on-site consultation, or both. As part of this service, the client or their employee will learn the basics of search engine optimization and how search engines work. In addition, we cover the basics of on-page SEO and off-page SEO. Our goal is to teach Google’s webmaster guidelines and general information systems best practices so that students can maintain a website regardless of software changes.
Finally, we teach you how to interpret Google analytics data and how to conduct usability tests. Hence, we provide hands-on training for you on how to build links, traffic, and or any other topic covered by our existing SEO services.
SEO Maintenance
SEO maintenance keeps your site in compliance with the practices we recommend and the basic SEO work we performed. We offer a variety of packages to suit your needs for monthly SEO maintenance. (To learn more, please visit our Advanced SEO Services and Monthly Retainer page.) What you need depends on your goals, your platform, and the available budget.
Basic SEO Maintenance
SEO retainer prices start at $249/quarter for basic SEO maintenance. This service includes the following.
- Quarterly human-written SEO report
- Automated monthly SEO report
- SEO software seat
- Quarterly SEO check-up
- Technical SEO check
- Indexability check
- Site speed check
- Content check
Standard SEO Maintenance
Our standard monthly SEO retainer is $299. This service includes the following services.
- Monthly human-written SEO report
- Automated monthly SEO report
- Automated weekly SEO report (optional)
- SEO software seat
- Monthly SEO check-up
- Technical SEO check
- Indexability check
- Site speed check
- Content check
- Keyword check
- Mobile SEO check
- Duplicate content check
- Broken pages and links check
- Bounce rate check
- Security check
- Metadata check
Custom SEO Maintenance
The pricing for this service starts at $600/month. À la carte packages are available. We include the following services.
- Keyword research. We review the keywords for which your site is optimized, and give you information about their search volume tracked over a time.
- Website review. We monitor your site for new content added each month, and make sure that your keyword phrases are being used effectively.
- Competitive analysis. We track your competition and give you specific recommendations on how to stay at the top in search results.
- Monthly/weekly reporting. We review your analytics to provide opportunities to improve rankings and to ensure your website retains its position in the search results.
Again, what you may need depends on your campaign goals and your budget.
À La Carte Basic SEO Services
If you cannot find what you need in our established packages, then review our services to create a unique package to suit your requirements. These services make sure you will keep up your place online and improve your competitive rankings.
Digital Strategy
The Digital Strategy will help us to understand your business strategy, your business goals, what is great about your current online strategy, and what needs work. This research and analysis help us to understand your target market, including demographics and what products or services they look for, and how they look for them.
Also, we check your website and online (social media) presence to know what is great about your website, and what needs work. Most noteworthy, it forms the basis of the Scope of Work and final contract.
Competitive Analysis
This analysis provides vital information on competitors, including which keywords they are targeting and what they doing to attract traffic and links. We check their backlinks. Consequently, we determine the current ranking potential of your keywords against your competitors in search engines to help establish the Key Performance Indicators (KPIs).
Keyword Research
This work provides a list of the keywords that will bring the highest volume of relevant traffic to the website along with their search volume. As a result, it also provides suggestions on how keywords should be used on site to attract more traffic.
Technical Site Review and Optimization
We do our best to fix any technical issues we identified during the website audit so that the website works for the client’s business and it is able to convert relevant traffic into sales or leads.
On-page SEO
The SEO consultant will change the title tags, meta tags, content, HTML code, naming conventions, and other on-page factors of a client’s website. As a result, the website is more relevant to search engines such as Google, Yahoo!, and Bing for targeted keywords. In addition, we do keyword positioning and placement to attract more traffic to the site.
Link Building
We help you determine a strategy for blogging and organically growing links to your site from other websites and social media, et al. Because our goal is to improve the ranking potential of your website in search engines, we want to rank your website for targeted keyword phrases in search engine results pages (SERPs). Therefore, if appropriate, this may include press releases, articles, and news, since these will aid in building backlinks to your site.
Social Media Optimization
We advise you on which social media and microsites your target demographic spends time. We can help you develop a strategy to reach them. Our SEO consultant does not do the social media posts themselves, but we can make referrals. We advise on strategy. The purpose of this service is to develop publicity because social media is the PR part of your marketing.
Guarantees
No reputable SEO Agency will guarantee you results. We do not control the search engines nor the search engine companies. We can make some promises, though.
Guarantee I
You will be happy with the results. If not, changes are covered for 30 days after
completion, free to you.
Guarantee II
Our recommendations will increase your traffic and search engines won’t penalize you.
Contact Us
If you have any questions or comments about our SEO services and pricing packages, please do not hesitate to email or contact us.
