This is a quick-and-dirty checklist I put together for my clients and friends who wanted to improve their squarespace SEO.
I want you to take the best of what I have learned using the Yoast WordPress SEO plugin and apply that knowledge to your Squarespace site to improve your website traffic.
I wrote this post for a few friends. It took off and it is now my second most popular post. I based it on my experience using the Yoast SEO WordPress plugin for this site’s posts and pages.
Squarespace sites can have good SEO, but company support for it is outside the bounds of their offerings. In other words, the Squarespace website and e-commerce platform do not use plugins.
Therefore, there is no such thing as a “Yoast plugin for Squarespace”.
You can, however, take the same principles I use with Yoast on my WordPress install and apply it to Squarespace. This post shows you how to implement basic SEO on a Squarespace page.
Some Housekeeping, Then Squarespace SEO à la Yoast
Here are a few things to review and know.
- If you’ve heard the word SEO—Search Engine Optimization—and you aren’t sure what it means, I’ve written a short post that explains SEO in plain English.
- How long will this take you? I installed the Yoast WordPress SEO plugin on this website on Tuesday, 20 October 2015. I updated 11 posts and 7 pages. It took me 12 hours to do that — phew!
- What about Squarespace SEO? Rand Fishkin from Moz advised Squarespace on their SEO design. You can find the same WordPress SEO fields in Squarespace and update those using the examples below as a visual guide.
- I last updated this page on 2 April 2018. I originally wrote the post in October 2015.
- Look at this comprehensive 2018 SEO Checklist if you want one that is detailed and cross-platform.
- Finally, I am familiar with the Squarespace backend because I implement SEO for clients on their Squarespace sites. I do not use Squarespace as a website platform for any of my sites. I am platform agnostic, but I do have my opinions as to what platform is best under what circumstances and budget.
Now, on to the Squarespace and Yoast part.
What to Expect in this Squarespace SEO Post
First, I am going to provide the quick-and-dirty SEO checklist.
Next, I am going to add screenshots from my old Digital Stewardship Consulting page — now updated and much different — so you can see it and adopt the WordPress fields to the same fields in Squarespace.
Finally, I will take the SEO details from my Digital Stewardship Consulting page and show where to enter that same information on Squarespace.
Checklist Based on Yoast’s Recommendations for Great SEO
The following is the checklist I created from the requirements from the Yoast WordPress SEO plugin and SEO industry guidelines, that you can adapt to your Squarespace website.
These are best practices, not commands. My advice is to apply as many of them as you can, as often as you can, to improve your SEO.
- Pick a unique focus keyword phrase of 2-4 words for the page or post.
☐ Use the keyword in the page title.
☐ Add the keyword to the first paragraph of the copy after the title.
☐ Place the keyword in a heading tag (h2, h3, etc.) at some point in the page or post copy.
☐ Use the keyword in the meta description.
☐ Use the keyword in the slug.
☐ Enter the keyword in the alt tag for the image(s) used on the page or post.
☐ Use the keyword first in the page or post title when at all possible.
- Yoast recommends a 300 word minimum and a 1000 word maximum for blog post and page content. However, 2000 word blog posts seem to have the most traction and compounded visits over time.
- Have at least one outbound link. That means, link to a high quality website or blog post or article, etc., that is not on your own website.
- Have at least one image. (Again: be sure to give the image a title and fill in the “alt” tag section with a description that has the keyword.)
While this may seem difficult at first, once you get used to it, SEO will come much faster as you write pages and blog.
A Quick Squarespace SEO FAQ
I realize this may seem overwhelming at first, so I have included an FAQ for this section, below.
- What is the slug?
For example, in the URL https://www.impactzone.co/improve-squarespace-seo-checklist/, “improve-squarespace-seo-checklist” is the slug.
- How long should the slug be?
The slug length (i.e., the unique section of a URL for a blog post) should use around 45 characters of the title, including the keyword and dashes (i.e., “-“). It should not be more than 50 characters in length.
- How long should the page title be?
The page title should be around 70 characters, but no less than 40. The best length is no more than 55 characters.
- What do you do to avoid getting your page titles cut off in search engine results pages?
The best length to avoid truncation in a mobile phone search results listing is no more than 115 characters, split into two equal length sentences, if possible.
- How long should the meta description be?
The meta description should have ~300 characters for best results on a desktop or laptop browser.
Now, let’s continue forward with free character counting tools you can use to simplify your work. And, finally, an actual Squarespace SEO example using the Yoast plugin example data from earlier in this post.
Word and Character Count Tip for Search Engine Optimization
Now, if you looked at the character counts above and thought to yourself, “how the heck do I count all of those to get it right?” The answer is, “you don’t”! There are tools for that very purpose.
Save yourself some time by using this Title Tag and Meta Description Tag character counting tool.
This character counting tool is specific to Google SEO. Also, Microsoft Word offers a WordCount (but not an individual character count) feature under “Tools” in the Menu bar.
Example Screenshots of Yoast’s SEO for WordPress
Here is the (new) page URL: https://www.impactzone.co/informatics-consulting-services/ (Note: the slug used to say “services”, now it has more descriptive content.)
You can adapt the SEO title and meta description fields to Squarespace after you choose your focus keyword. This is the Yoast plugin “form” below, with the required SEO fields. I have entered the data on the page already.
This example uses a three-word keyword phrase, “digital stewardship consulting”. You will want to use a two, three, or four words key phrase. Key phrases give you a greater chance of ranking well in search engine results.
Why? Because they have more uniqueness than one-word keywords.
Below is the version of the Yoast checklist that appears on that WordPress page. It appears on the WordPress platform page, right below the image, above. The list displayed does vary from blog post to blog post and page to page.
Notice, however, when I add SEO I do not aim for perfect, merely good enough. (One of the bullets is not green.)
Below is a screenshot of the top of my Services page, showing the longer title. Again, it used to say only “Services”. Now, I use a more unique three-word key phrase.
Another way to add keywords to your pages and posts is to add a “call to action” at the end with your contact information.
When appropriate, you may use a header tags (h1, h2…h6) with the focus keyword located inside it.
Examples of the Same SEO Keywords for Squarespace
I took the details from my Digital Stewardship Consulting page in the Yoast SEO example, above, and transferred it to an example Squarespace page entry.
You can see where the SEO information that Yoast recommends would be placed when you create or change a Squarespace page or blog post.
To find this entry so that you can enter your SEO information, go to your Pages Dashboard. Create a new page and choose a layout. Click your mouse on the spoke to the right of the new page name in the Dashboard.
You will see an empty form page that looks like this.
Now I’m going to enter the SEO information from my Yoast example above, into the Squarespace entry form.
If you compare my Yoast plugin form example above, to this image below, you will see where I entered what field information where. Yes, scroll back and forth between the WordPress Yoast example and this Squarespace image.
Now you can see what you need to put where, by comparing the words and phrases and where I’ve put them in this example.
This provides the same effect on the backend as if you had a plugin for Squarespace. You will still need to add the keywords or key phrases to the paragraph text on your page or post.
If you add an image to the page, then the file name will be added to the image alt tag automatically. Unlike WordPress, you do not have to enter that information manually for pages.
However, for Squarespace Image Blocks, Gallery Page images, Gallery Blocks, and Product images, you may enter the image ALT tag information manually.
I hope this SEO post helps you improve your Squarespace website and it’s rankings.
Are You “Over” Squarespace SEO?
If the thought of doing this yourself makes you want to go to sleep or panic because you are so busy, then contact me. I’m happy to do this work for you. You can also check out this clear, simple, and concise on-page SEO guide by Mihaela at SEOlium.
Please check my SEO Services and Pricing page to understand what I can do for your business online that will help your bottom line.
Also note that we have separate pricing for Squarespace SEO and some other managed hosting platforms. Please check out our general SEO pricing packages, too.
Rest assured, improved search engine rankings will increase your sales, and the cost of the services will be returned to you.
Learn Simple SEO Tips on Instagram @impactzoneo
Do you want to learn simple tips you may implement to get your business found online by your target demographic? Yes? Of course, you do, or you would not have gotten this far in this post.
Follow me on Instagram @impactzoneco. I post one SEO tip a day.
Do you have any requests for something you want me to cover on Instagram or on this blog related to SEO? If so, please leave your question in the comments section below, contact me privately online, or DM me on Instagram.
Quick Note on My Upcoming “Squarespace SEO Workbook”
Due to the popularity of this post and requests from readers and clients, I am creating a more detailed workbook for Squarespace users. This is my one quick “sales” note.😄
If you want to check it out and/or buy it when I have completed it, or if you are willing to test the draft and give feedback to me for future users, then please email me.
I will put you on my super secret “friends” list. I will contact you when I have finished what I am calling the Squarespace SEO Workbook.
Don’t worry. 😄 I won’t annoy you with sales calls or sell your data. I am 100% spam free. You may review Impact Zone’s Privacy Policy, if you have any questions.
Sign Up and Be Among the First to Be Notified
Thank you, and feel free to ping me with questions in the comments below. I do read them. Or contact me directly. I’ll respond within 24 hours, 48 hours if it is a holiday weekend.
—Jewel
awesome! I totally needed this! Thank you for sharing your advice!!
You are quite welcome. I am so glad it helped you!
Very helpful – saving this post to turn back to later! Thank you!
I am so glad you found it helpful. Thank you.
Hi, if we are using Squarespace what can we use similarly to >oast since it’s a WordPress plugin?
I get this question a lot. Thank you for asking it in comments. Since Squarespace does not take plugins, what you would have to do is use SEO software and test your SEO that way. Moz has an on page grader, but SquareSpace only lets it run once. Then access is not allowed. So, what you want to do is go to Raven SEO, Screaming Frog, maybe SEO Quake (a Chrome/Firefox extension)…those kinds of SEO software that will run tests on your pages and tell you what you need to fix. You can sign up for a free trail of Moz, and then get your site set up, and not continue with it. (It is expensive for one site on a monthly basis.) I hope that helps. Good luck!
Thanks so much for these useful tips.
I use Squarespace and I love it but I was worried about its SEO being insufficient. I tried WordPress and gosh, I hate it so much 🙂 but I absolutely love the Yoast plugin. That would be the only reason for me to switch to WP in the future, when I can afford some technical help.
After reading your article and some others I realised that there is actually a lot I can do to improve my SEO on Squarespace.
So I decided to stay with SS for now.
One thing I am still unsure about is the ALT text for the image: would you say it makes sense to use the keyword for this only? For example: ‘Shadowbanned’ instead of ‘Why has my Instagram account been shadownbanned? – KristinBrause.com’.
I printed your free checklist, it’s up by my desk now.
Thanks a million, great reminder after having tried and falling in love with Yoast but unable to use it with Squarespace.
Kris x
Kristin,
Thank you so very much. I am thrilled to find it useful to you. As I wrote in the article, I threw that together for some friends. Then, it became one of my most popular posts, so I revised it and clarified it a bit. I tried to make it easier to read.
As for the keywords in the ALT tag…for keywords in general, I recommend using 2-4 word phrases. It isn’t always possible to avoid using a one-word keyword, but do the best you can, don’t worry about “perfect”. 😉 For the actual ALT text, for one image on the site, I just copy and paste the title of the article on the page or post, and use that in the ALT tag. On WordPress, I use the title of the post or page in the featured image ALT tag.
Some tools you can use that I plan to add to the article when I update it in the near future: Moz SEO’s “MozBar”, which is an extension you can add to the Chrome or Firefox browsers. It is free, but I believe you need to have an account with Moz and then login. Another free SEO tool is SEOQuake, which is also a free extension to Chrome and Firefox.
Also, I am intrigued by your article title. I have also been shadowbanned on Instagram this year! Some alternate keywords you can use for your article — if you haven’t already — are “instagram hashtags not working”. I would add the date 2017 in the title and/or a few places in the article. This is very much a problem for this year. If it continues, you can update your article to each year, and then have an “evergreen” post. 🙂
By the way, if you happen to have any suggestions or constructive criticism regarding this article, please do pass them on. I plan to expand on the post, and I would love to hear from people who use it.
Thanks so much for your detailed reply :)! That’s amazing that this post became so popular. I always love it when one discovers new things about what the audience likes.
In regards to the ALT text, I am still a bit unclear because I believe to remember that my WordPress tutorial recommended to use the keyword only, instead of the post title. But I’ll read up about it again. Squarespace doesn’t make it easy because they don’t label anything, like meta data.
Thanks for the suggestions, SEOQuake and MOZ, I looked into both, and although SEOQuake looks like the perfect alternative to Yoast, it’s not 🙁 sadly 😉
I find the information the SEO tool bar provides confusing and not really relevant. It also slowed down by browser heaps to a point where I disabled it.
I wanted to ask you as an expert: Couldn’t I just get a real cheap self hosted WordPress, install the Yoast plugin and just use it for all my blog posts and copy and then take the ‘yoasted’ version over to Squarespace? I’m not a native english speaker and feel like Yoast really helped me write better posts. It was almost as if I had a tutor sitting next to me telling me what to do, haha.
Or would that be totally wasted in connection with Squarespace?
Thanks also about your input on my ‘Shadowbanned’ post. You made some really good suggestions. But where would I add those keywords, that you suggested, in Squarespace? All I can think of is ‘tags’.
In terms of feedback to you, I have some cosmetic suggestions 😉 (as I would as an Art Director)
I landed on your post and immediately clicked back, because I thought I had landed on the ‘wrong page’ and not the blog post. Why did that happen? Because of the grey lines you use on top, after ‘What to Expect in this Squarespace SEO Post’ and ‘4 February 2017’. The grey line looks like a divider like one uses at the end of a post. You also use the grey line before and after your printable checklist. I thought the post had finished there because of that grey line. In terms of your post content everything was great. As someone who had recently just discovered and used Yoast for 1 day, I could totally relate to everything you said.
Thanks a lot,
Kris
Kris,
I know, it is fun to find out what people need to know. I have cleaned up this post a lot from the original, as I literally threw it together for a friend, and then slapped it online. When it got popular, I did an ‘oops!’ and tried to make it nicer.
Thank you for the feedback on the lines — I was trying to make those stand out. I didn’t realize I was signaling, “over!”. I’ll think on that one and how to change it.
Regarding the ALT text, using the post title, or a variation of it, is my thing. It is duplicate content, but it isn’t public duplicate content, and so far, it helps when you have a lot of content. At least, use 2-4 keywords in the ALT tag. Originally, the ALT tag was supposed to be a description of the photo, not of the article or post. That has evolved. I don’t mind using sentences in it. I would not use only one word.
I understand what you are saying regarding setting up a cheap self-hosted, but that seems like a lot of work and money! It might be easier/better to just move it over to WordPress self-hosted. However, you could install WordPress locally on your laptop or desktop, and then install the plugin there. You know, like a dev site. I have a Mac, so, like this: https://codex.wordpress.org/Installing_WordPress_Locally_on_Your_Mac_With_MAMP
Re: your post, add the keywords into the post itself. As synonyms. You don’t want a spammy post, but you can work those phrases in. It is entirely possible to optimize your post for 2 sets of phrases. I haven’t looked to see how long your post is, but you can always add a bit more information and work the synonyms in.
Kristen,
One thing re: the ALT tag in SquareSpace, is that it tends to be pulled from either the Page Title or the URL slug. In that instance, you will want key phrases rather than one word. (https://support.squarespace.com/hc/en-us/articles/206542357-Adding-alt-text-to-images). I just SEO’d two SquareSpace sites in a row, and I was reminded that there isn’t an ALT tag box per se, as there is in WordPress.
Best Regards,
Jewel
can’t wait to test out these tips.. this is so clear thank you! Our site is a collaborative effort and we really need a clear details checklist for both creating and publishing content… I am stoked to have this system to hand my team. It will be so helpful for our collective quality control. Thank you.
Charlie,
You are quite welcome. I’m so glad you found it useful. I appreciate the feedback.
I have another checklist for SEO in general, that you may find useful. I don’t use every step, but you may find it helps you. https://www.impactzone.co/wp-content/uploads/2016/10/impact-zone-consultancy-seo-checklist.pdf
Regards,
Jewel
Hey, Jewel,
Excellent stuff!!
You have shared an amazing post. I am a WordPress user and not too much fan of SquareSpace. The reason was not too much SEO optimization option and lack of plugin supports. But, your post turned me on SquareSpace. What a great techniques you shared. May SquareSpace user goona be helpful if they read your post. Excellent work and thanks for sharing a very useful topic.
Tiantor,
Thank you so much for your comments. I prefer WordPress over SquareSpace regarding SEO. However, with millions of users, how to do SEO properly on SquareSpace needs to be addressed. If you have any topics you would like me to cover, please let me know.
love this and I have SO many clients with this challenge. Would love to be one of your testers!
I will add you to my list. Thank you! The workbook is coming. It has been stop and start, as SEO client work comes in.
This was extremely helpful! Thanks for sharing!
You are welcome.