SEO stands for Search Engine Optimization. It is a way to explain and structure your content to a search engine crawler and thus to potential users in search engine results. It makes your website search engine friendly.
What do “explain” and “friendly” mean?
The two words mean you create useful content and describe it well. This makes it easier for search engine crawlers to “understand” what your site contains and “explain” or display it to users in search results.
When a search bot understands the content on your site so that it is indexed accurately by a search engine company, it can and should lead to increased organic rankings of your website. This occurs when users search for information or products related to your website’s content.
Increased rankings should equal more users and help increase your online engagement and/or eCommerce sales.
Understand Search Engine Optimization
If you prefer to do your search engine optimization yourself, the first step is to survey your current website to check the “guts” of it.
That means you will examine your page titles, “meta” tags, each page’s URL structure, navigation, check how your site looks on a mobile phone, laptop, and a tablet, check for a robots.txt file, check for a sitemap.xml file, and check images for ‘alt’ text.
If this seems challenging, you can start with a free SEO check list I created for SquareSpace users based on Yoast’s WordPress SEO plugin.
The second step is to check the content itself. Do you have the basic information required for people to find you? Did you write clearly and concisely? Do you have content, images, and an updated website that is less than three years old?
How about your secondary navigation and footer information? Are the major navigation and the minor navigation clearly differentiated?
Do you have CONTACT information, an ABOUT page, etc.? Is any basic content missing? Should you redesign the layout for any one page or section? Do you need to develop any content?
Search engine optimization may seem daunting, but it isn’t. To me, it’s a game, and similar to a puzzle. What words and content do you use where? How much? How often? What results do you see when you do X or Y?
Take your time and go through your own site, step by step. It can and will take a lot of time, but the pay off will be better rankings, and a better experience for users of your website. The time you spend on this will drive engagement or sales.
Explain Professional SEO to Me
If you want to hire someone to do your search engine optimization for you, a professional SEO consultant should offer most, if not all, of the following services.
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies*
(*Source: Google Webmaster, 2015)
Good luck with your SEO journey.
If you would like to work with me to improve your search engine results so you can get found online and increase traffic and sales, then please review my SEO services page.