05 Impact Zone SEO Newsletter 12 August 2017

05 Impact Zone SEO Newsletter 12 August 2017

Welcome to our SEO Newsletter 12 August 2017! You can view the original email newsletter in your browser. Here is our SEO Top 5 for you.

1. SEO for Artists by Jewel Ward, Free Workshop – Impact Zone

We are offering a free workshop called SEO for Artists by Jewel Ward this coming Friday, August 18th from 1-2:30 PM EDT. We are here to answer creatives’ small business SEO questions. Come prepared to laugh and learn! Register now via https://izco.me/2vr68Xt or read our blog post and access the link there. Send us your questions in advance, and we will cover as many as we can.

2. Is Google AMP Worth It? Three Real-World Case Studies

Should you switch to Google-backed Accelerated Mobile Pages (AMP)? If you blog a lot or are a news publisher, yes. For eCommerce, the results are mixed, but it does seem to help conversions. However, your site needs to be optimized for speed for both desktop and mobile…then implement AMP. AMP is not a substitute for site optimization.

3. How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Buffer went from 0 visitors to 1 million in 4 years. How did they do this? The did this by understanding what content their audience wants; by publishing on a schedule that “works” for their company and audience; and by spending as much time on promotion as they did on publication.

4. Make Your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest

Do you wonder where to spend your valuable social media time? If you have an eCommerce store, Pinterest provides the most bang for your social media buck.

5. The Best Music to Develop Websites to (What the Science Says)

Last, do you like to listen to music when you work? Studies indicate that music helps productivity when the task is repetitive. Don’t listen to music when you are learning something new, unless you are in a cramped environment. Then, it helps you focus.

Your SEO Top 5 for Succeeding Online

Is there something you’d like to know more about? Contact us and let us know. We’ll research the best articles for you and send it out in an upcoming newsletter.

05 Impact Zone SEO Newsletter 12 August 2017

SEO for Artists by Jewel Ward, Free Workshop

SEO for Artists by Jewel Ward, free workshop

You asked for it, and we listened. We are offering a free workshop called SEO for Artists. Jewel Ward is teaching the workshop.

We designed this workshop to allow you to ask questions, hear answers, and find solutions to your SEO problems. It is not a marketing infomercial. It is a course. Workshop participants should come ready to laugh and learn.

Register Now for “SEO for Artists by Jewel Ward”

If you would like to attend SEO for Artists, please register online. You may submit questions via the comments below, during the registration process, email, or our online form.

Date: August 18, 2017
Time: 1:00 to 2:30 PM EDT
Register: SEO for Artists by Jewel Ward

We plan to record the workshop. If you cannot attend the workshop, check back on this site for the link. We will use Google HangOut on Air for the event audio and video software.

If you have not used this software before, then may need to set it up on your phone, laptop, or tablet before attending. This Google HangOut page provides the set up information. Here is a link to setting up your own Google HangOut on Air.

We are excited about this one-of-a-kind workshop! We look forward to meeting you.

SEO for Artists by Jewel Ward, free workshop

04 Impact Zone SEO Newsletter 27 July 2017

04 Impact Zone SEO Newsletter 27 July 2017

This fourth issue of our SEO Top 5 focuses on small things you can do to increase traffic. First, your bounce rates should be in the 20-30% range. If you need to reduce yours, here are a few tips to reduce people leaving your site.

Top tip: what’s in it for your client or customers? 

Second, if you would like to increase traffic and sell more online, 25 Shopify eCommerce store owners share their tips. Third, increase your sales and web presence by finding your niche…and sticking to it, no matter how little business you may have at first, or how panicked you are about finances.
Fourth, know what SEO resources are available to you online…for free. Last, here a few playlists to listen to AND up your productivity.

“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” — Steve Jobs

 
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July 28, 2017

Your SEO Top 5 for Succeeding Online (and Off)
This fourth issue of our SEO Top 5 focuses on small things you can do to increase traffic. First, your bounce rates should be in the 20-30% range. If you need to reduce yours, here are a few tips to reduce people leaving your site.

Top tip: what’s in it for your client or customers? 

Second, if you would like to increase traffic and sell more online, 25 Shopify eCommerce store owners share their tips. Third, increase your sales and web presence by finding your niche…and sticking to it, no matter how little business you may have at first, or how panicked you are about finances.
Fourth, know what SEO resources are available to you online…for free. Last, here a few playlists to listen to AND up your productivity.

“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” — Steve Jobs

 

How To Reduce Your Website’s Bounce Rate In One Step

CoSchedule

Bounce rate indicates the percentage of web site visits where only a single page was viewed. Reduce your website’s bounce rate with this simple step.


How To Sell More: 25 Shopify Store Owners Share Their Insights

www.shopify.com

Do you want to know the secrets behind some of the best Shopify shops out there? Here are tips from 25 of Shopify’s top merchants.


How to Find Your Niche – Rising Tide Society

www.risingtidesociety.com

In order to establish a true niche in your industry you need to go at least 3 layers deep in your specialization. Three is the minimum.


Learn SEO Basics and Success Factors Free – Impact Zone

www.impactzone.co

When you want to learn SEO basics and the success factors for website optimization, start simple with these free online resources.


Is there something you’d like to know more about? Contact us and let us know. We’ll research the best articles for you and send it out in an upcoming newsletter.
 
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© 2017 Impact Zone Consultancy – All Rights Reserved.

 

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04 Impact Zone SEO Newsletter 27 July 2017

Learn SEO Basics and Success Factors Free

Learn SEO Basics and Success Factors Free

When you want to learn SEO basics and the success factors for website optimization for search engines, finding a simple tutorial on search engine optimization can seem overwhelming.

In this post, I address this by providing links to resources that offer simple explanations to the somewhat-technical or person with some technical aptitude.

If you do not fall into one of these categories, don’t let the technical mumbo-jumbo stop you from reading and learning. You may find you know more than you realize about this technology — you do use it every day! Plus, we all have to start somewhere.

Learn SEO Basics from Google

The first resource you should skim to learn SEO basics is Google’s own Search Engine Optimization Starter Guide. You may download this free PDF to read or skim as you have time.

Google’s guidebook covers:

  • SEO Basics
  • Improving Site Structure
  • Optimizing Content
  • Dealing with Crawlers
  • SEO for Mobile Phones
  • Promotions and Analysis

The guide is aimed primarily at webmasters. However, web developers and web designers, including DIYs, should find the material provides a high-level overview of the factors involved in ranking a website well online.

If Google’s 32-page guidebook is too complicated or time-consuming for you now, and you want to learn SEO basics as simplified as it is possible to do, another option is Search Engine Land’s The Periodic Table of Search Engine Success Factors.

Learn SEO Basics from Search Engine Land

My advice is to ignore the science-looking “elements” in the center of the image below, and instead, read the keywords and questions in the left and right columns at the edges. These keywords and questions will give you an idea of what to aim for when you optimize your site for search engines.

search engine land period table of seo success factors

The table covers the following sections: on-page factors, such as content, architecture, and HTML. It covers off-page factors such as trust, links, personal, and social.

How can you use this table to learn SEO basics?

When you look at your own website, think through each question and make sure that you have answered it on the website you are optimizing.

Learn SEO Basics from ForegroundWeb

Last but not least, ForegroundWeb has one of my favorite resources for DIYs. I wish I had written this post, SEO for Photographers.

If you are not a photographer, do not let the title turn you away.

The resources he has put together are true and right for most small businesses. You may not take the photos you put online on your site, but it helps to understand how to optimize your featured and/or product photos and caption them for greater sales and find-ability online.

The post provides doable tips that anyone with a determined and persevering mindset, plus basic website know-how, can carry out to add SEO themselves.

This article covers 50 (yes, fifty) SEO actions to go through:

  • on-site & off-site SEO factors
  • getting backlinks
  • website performance & mobile-friendliness
  • image optimization best practices
  • free SEO tools
  • examples & graphics
  • links to other relevant articles & resources

The article is long, but take your time and skim/read over it. It is a wealth of useful SEO information compiled with insight and clarity of purpose.

Next, when I am studying the SEO for my site or for a client, then I look at what keywords bring people to the site, how long they stay, and what posts or pages they read. The SEO dashboard provides that information. (Although Google does not always let you know what keywords bring someone to your site, for privacy reasons.)

Learn SEO Basics via Google Analytics

If you would like to understand your data, and you feel overwhelmed by Google Analytics, there is a simpler way to check your data.

  1. Login to Google Analytics (this assumes you have an account and that Google Analytics is set up on your website).
  2. Go to your main Google Analytics dashboard (not the “admin” one), and click on Customization, then Dashboards.
  3. Open a new tab in your browser, and go to eConsultancy’s 10 Useful Google Analytics Custom Dashboards.
  4. Click on the link underneath the image for the type of data you want to check or know, then assign it to your website in Google Analytics.
  5. Click on the link in your custom dashboard to review the data. Yes, you may add more than one custom dashboard.

Here is the list of my favorite custom dashboards that I review for Impact Zone Consultancy. You can also use this image to understand where you need to be on Google Analytics to add the custom dashboard(s) via the instructions, above.

Google Analytics Custom Dashboard examples

I could scroll through Google Analytics, but I find I like to know different types of information at different times, and for different reasons. Sometimes, I want to know the site load time for a post, so I check the Site Performance Dashboard.

Another time, I may want to know a bit about a client’s website or my own website’s visitors, such as where they live, what posts they are reading, what devices they use, or how long they stay on a page. When I need that information, I review the 70 Facts About Visitors or Blogging dashboards.

Learn Basic and Advanced SEO Free

Finally, if you want to continue your SEO studies, then you can read Moz’s Beginner’s Guide to SEO, The Beginner’s Guide to Link Building, or The Beginner’s Guide to Social Media. Yoast provides a variety of SEO-related articles and tutorials related to WordPress.

Learn SEO Basics with Impact Zone Consultancy

I have written a series of articles with which DIY, small-business, and solopreneurs can learn SEO basics. I also have some (free) SEO webinar videos you can review that actually teach you and are not a one-hour infomercial.

Last, but not least, are my weekly SEO Thursdays Periscopes, that I have archived online. The Periscopes tend to match a weekly blog post, so you may want to search my SEO articles. I have the videos either on the blog post or linked to in the article.

Feel free to contact me with any questions, or leave your questions and comments below so others can learn from you.

If you have decided you cannot stand the thought of learning SEO basics, or simply want to save yourself some time, then contact me online or email me about implementing SEO on your website. I offer one-on-one or small group SEO coaching and training. You can review the small business SEO services we offer, along with ballpark pricing.

Learn SEO Basics and Success Factors Free

03 Impact Zone SEO Newsletter 13 July 2017

03 Impact Zone SEO Newsletter 13 July 2017

This newsletter focuses on SEO and how you can implement inexpensive guerilla marketing tackets to drive sales to your small business.  

First, how much is too much when you purchase SEO services? How low can you go before any money spent will provide ineffective results? 

Second, what strategies can you implement on your blog to go from 0 to 100,000 visitors a month within a year? 

Third, do any of us really need to know what we would do with an extra $500 a month? $1000 month? $10,000 month? Here is some inspiration to help you push for more.

 Fourth, do you want to know where your target demographic spends their time on social media? Then check out these demographics from SproutSocial. 

Last, I’ve included a short video on guerilla marketing tactics you can implement simply and easily to boost sales for your products and services.

“The dream is free. The hustle is sold separately.” –Unknown.

 
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July 14, 2017

Your SEO Top 5 for Succeeding Online (and Off)
This newsletter focuses on SEO and how you can implement inexpensive guerilla marketing tackets to drive sales to your small business.  

First, how much is too much when you purchase SEO services? How low can you go before any money spent will provide ineffective results? 

Second, what strategies can you implement on your blog to go from 0 to 100,000 visitors a month within a year? 

Third, do any of us really need to know what we would do with an extra $500 a month? $1000 month? $10,000 month? Here is some inspiration to help you push for more.

 Fourth, do you want to know where your target demographic spends their time on social media? Then check out these demographics from SproutSocial. 

Last, I’ve included a short video on guerilla marketing tactics you can implement simply and easily to boost sales for your products and services.

“The dream is free. The hustle is sold separately.” –Unknown.

 

SEO case study: Zero to 100,000 visitors in 12 months

searchengineland.com

Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website — without using any tricks or hacks.


How Earning $100, $500 or $1,000/month With a Small Business Can Chang

www.shopify.com

Think about what you could do with an extra $100, $500 or $1,000/month. Even a (relatively) small amount of extra income can make a big impact on your life.


Social Media Demographics for Marketers | Sprout Social

sproutsocial.com

Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.


14 Guerrilla Marketing Tactics for Entrepreneurs

www.youtube.com

First 100 people to use the code PATBET will get 20% off Fiverr services. Click here: http://bit.ly/2tZAFdN 14 Guerrilla Marketing Tactics for Entrepreneurs….


Is there something you’d like to know more about? Contact us and let us know. We’ll research the best articles for you and send it out in an upcoming newsletter.
 
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02 Impact Zone SEO Newsletter 29 June 2017